Discusses difficulties in defining instructional systems design (ISD) and presents five ways the field is viewed, ranging from a narrow view emphasizing media selection to a complete ISD view. The ISD view emphasizes five main components: educational theory and research, system analysis, diffusion, consulting/interpersonal relations, and project…

Describes organizational factors that influence most instructional development projects, relates them to the features of the project-oriented matrix, and lists and explains specific matrix management strategies that instructional developers can use to solve common management problems. (MBR)