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| Strickland, Wayne G. | 1 |
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| Information Analyses | 1 |
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Download full textStrickland, Wayne G. – 1979
The application and impact of marketing techniques in higher education are considered, based primarily on a literature review. Literature concerning marketing in higher education, primarily in the 1970s, focused on three major themes: discussions concerning the general need to adopt marketing techniques, marketing as part of the recruitment…
Descriptors: Administrative Organization, College Administration, College Planning, Higher Education
