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Direct linkBrocato, E. Deanne; Graul, Antje R. H.; Huff, Jacob; Hu, Alysa; Harms, Jeremy K. – Journal of Marketing Education, 2022
The growing societal and environmental challenges of the 21st century are ubiquitous. Thus, marketing educators are tasked with incorporating a sustainability approach into their curriculum, educating students on the synchronous pursuit of economic, environmental, and social goals. Drawing on a systematic analysis of sustainability…
Descriptors: Sustainability, Marketing, Teaching Methods, Curriculum Development
