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Direct linkKinnick, Katherine N.; Parton, Sabrena R. – Business Communication Quarterly, 2005
This article reports the results of a content analysis of the debut season of the reality television show, "The Apprentice." All 15 episodes were examined to determine the role that communication competencies played in competitors' success or elimination. Results indicate that the ability to persuade effectively was most critical to winning tasks,…
Descriptors: Content Analysis, Communication Skills, Critical Viewing, Television Viewing
