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Download full textLivingstone, Sonia – 1986
Two studies used multidimensional scaling to uncover viewers' spontaneous, largely implicit interpretations of Dallas (American) and Coronation Street (British), two soap operas in a genre of social realism that explicitly aims to parallel or directly contribute to the symbolic world of the viewer. The results bear upon the discipline of social…
Descriptors: Characterization, Cultural Influences, Foreign Countries, Labeling (of Persons)
