Conditions that influence a school's readiness for change are analyzed in this monograph for the purpose of providing practitioners, especially those who provide assistance to schools, with specific guides for diagnosing readiness for change. The publication is a tool to help school personnel and others make wise and deliberate decisions about…

This synthesis of information about marketing and information dissemination of education-related products is divided into three parts: an overview of major writings, specific marketing strategies, and resources for further study. The first part opens with a definition of marketing as it relates to education. A review of the literature provides…