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Direct linkCarter, Robert E. – Journal of Marketing Education, 2016
Conventional wisdom holds that research-productive faculty are also the finest instructors. But, is this commonly held belief correct? In the current study, the notion that faculty scholarship exhibits a positive association with teaching evaluations is investigated. Reflecting the data structure of faculty nested within university, the current…
Descriptors: College Faculty, Scholarship, Student Evaluation of Teacher Performance, Correlation
