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| Change Agents | 1 |
| Diffusion | 1 |
| Educational Innovation | 1 |
| Information Dissemination | 1 |
| Marketing | 1 |
| Needs Assessment | 1 |
| Planning | 1 |
| Publicize | 1 |
| Research and Development… | 1 |
| Validated Programs | 1 |
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| Reed, Linda | 1 |
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| Information Analyses | 1 |
| Reference Materials -… | 1 |
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Reed, Linda – 1978
This synthesis of information about marketing and information dissemination of education-related products is divided into three parts: an overview of major writings, specific marketing strategies, and resources for further study. The first part opens with a definition of marketing as it relates to education. A review of the literature provides…
Descriptors: Change Agents, Diffusion, Educational Innovation, Information Dissemination
