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Mass Email at University: Current Literature and Tactics for Future Use
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Dawkins, Roger – Open Learning, 2019
I am a lecturer with professional marketing experience, and this study was motivated by my dismay at university about what I have perceived as oversights in colleagues' typical use of mass email (emailing a single message to a large group of subscribers) for content delivery, in comparison to the communication strategies of major industries (for…
Descriptors: Foreign Countries, Communication Strategies, Electronic Mail, Business Communication