The need for data-driven decision-making primarily motivates interest in analysing Big Data in higher education. Although there has been considerable research on the value of Big Data in higher education, its application to address critical issues within the sector is still limited. This systematic review, conducted in December 2021 and…

Purpose: The objective of this paper is to present a comprehensive review of the literature on learning analytics (LA) stakeholders' expectations to reveal the status of ongoing research in this area and to highlight gaps in research. Design/methodology/approach: Conducting a literature review is a well-known method to establish knowledge and…

In the higher education context, an increasing concern on the technical or instrumental approach permeates attention to academics' data literacies and faculty development. The need for data literacy to deal specifically with the rise of learning analytics in higher education has been raised by some authors, though in spite of some focus on the…

I am a lecturer with professional marketing experience, and this study was motivated by my dismay at university about what I have perceived as oversights in colleagues' typical use of mass email (emailing a single message to a large group of subscribers) for content delivery, in comparison to the communication strategies of major industries (for…

This chapter reviews actionable data use--both as an umbrella term and as a specific concept--developed in three different traditions that data/information can inform and guide P-20 educational practice toward better outcomes. The literatures reviewed are known as data-driven decision making (DDDM), education data mining (EDM), and learning…