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| Richards, Jef I. | 1 |
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Richards, Jef I.; Preston, Ivan L. – 1986
Noting the lack of a dispute mechanism for determining whether an advertising practice is truly deceptive without generating the costs and negative publicity produced by traditional Federal Trade Commission (FTC) procedures, this paper proposes a model based upon early termination of the issues through jointly commissioned behavioral research. The…
Descriptors: Advertising, Conflict Resolution, Deception, Federal Regulation
