Examines how colleges are using financial aid to achieve enrollment and financial objectives. Discusses how use of financial aid to achieve enrollment goals presents these ethical concerns: access and equity for all students; schools who do not engage in these practices are at a competitive disadvantage; and colleges are generally only promising…

Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also…