Designed to help the user of instructional television (ITV) gain new insights and understandings in its applications, this handbook offers step-by-step guidance in applying ITV to the solution of a wide range of instructional and learning problems. The three sections of the manual cover topics related to (1) preparation, i.e., script writing, how to use cue cards, prepare visuals, and dress before the camera; (2) studio procedures, e.g., camera movement, stage setting, lighting, performance techniques, and audio components; and (3) the design of a system to meet the requirements of an individual institution, including studio design, field production, and hardware selection. A glossary is provided. (LLS)