Descriptor
| Ethics | 1 |
| Governing Boards | 1 |
| Institutional Characteristics | 1 |
| Integrity | 1 |
| Reputation | 1 |
| Trust (Psychology) | 1 |
| Values | 1 |
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| Association of Governing… | 1 |
Author
| Eich, Ritch K. | 1 |
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| Higher Education | 1 |
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Direct linkEich, Ritch K. – Association of Governing Boards of Universities and Colleges, 2006
A good reputation goes hand in hand with a university's "brand," which in essence is the promise the institution makes to all of its constituencies. A brand is appreciably more than an attractive logo, reinforcing colors, and compelling admission brochures (though all of these reflect it). If properly thought through and developed from the inside…
Descriptors: Values, Reputation, Governing Boards, Trust (Psychology)
