It is argued that most course descriptions in college catalogs say little and tend to be unintentionally deceiving. An alternative is suggested that employs a combination of reference numbers and limited text allowing the reader to determine key elements of the course such as instructional modes and arrangements, and singular features and…

The importance of defining the college experience in specific terms in publications for prospective students is discussed. The academic area is the most vital to describe, since college work differs greatly from high school in the emphases on academic diversity, self-initiative, and study outside the classroom. Publications should describe…

College catalogs can be made less costly by various techniques such as using inexpensive paper, keeping as much of the production as possible in-house, minimizing photographs and color, and printing separate catalogs for different divisions. Catalogs can be improved by providing greater visual appeal and ease of use. (MSE)

A sourcebook on producing college catalogs is presented, with attention to marketing, information to be included in the catalog, presentation of the material, writing style, photographs, and assembling the finished publication. Marketing research is needed to promote the college effectively either to traditional students or to new segments of the…

A guide to help identify strengths and weaknesses of study abroad programs is presented. Questions about the major components of these programs are listed, along with answers illustrating the most positive and negative responses. The components are classified under four headings: basic information, academic aspects, interaction with the host…