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| Currents | 1 |
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| Ryan, Ellen | 1 |
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Ryan, Ellen – Currents, 1991
The relative success of a college fund-raising campaign in the current uncertain financial climate depends on (1) whether the college is in an economically troubled area; (2) how far the institution is into its campaign; and (3) base of giving (whether corporate, middle-income individual donors, or old money in other fields). (MSE)
Descriptors: Donors, Economic Factors, Fund Raising, Geographic Distribution
