This article presents five basic guidelines for initiating a successful alumni merchandising program: (1) shop around for the best vendor; (2) decide what to sell; (3) manage merchandise properly; (4) watch out for risky business; and (5) get what you pay for. (MDM)

A guide to student fund-raising activities offers 10 rules for successful fund-raising, guidelines for selecting the appropriate kind of event or campaign, and 9 possibilities: selling a popular item; food functions; gaming/gambling events; sporting events; social events; social selling events; talent shows; services; and solicitation. (MSE)

Designed for the curriculum coordinator, this guide provides guidelines for planning postsecondary merchandising/marketing programs. The first section contains competencies identified as essential for occupations in the merchandising/marketing field which are listed by these subject areas: selling, merchandise analysis, wholesaling, marketing,…

This revised marketing education handbook is intended to assist marketing education teachers and administrators in Connecticut in preparing students to enter meaningful careers in marketing, merchandising, and management positions. The 17 units of this reference guide cover the following topics: introduction; mission and scope of marketing…

These national standards are designed to provide a uniform pattern for establishing and operating effective apprenticeship programs for sign, display, and allied workers. Included in the volume are the following: provisions of the standards (definitions, qualifications for apprenticeship, selection of apprentices, terms of apprenticeship, related…

This guide outlines the core curriculum and articulation plans that were developed by a home economics task force for the purpose of improving and standardizing home economics education programs at community colleges throughout California. The first five chapters deal with the following subject areas addressed in home economics education: child…