Provides an overview of marketing efforts of the Public Library of Charlotte and Mecklenburg County. Examples of a marketing plan that stresses fostering relationships with the community are described, including staff training in customer service, a cultural festival, and services to the business community. A sidebar offers marketing tips for…

Seven articles explore and suggest means of publicizing school library services to students, teachers, administrators, and the general community. (CLB)

Presents nine articles that suggest public relations ideas for public libraries and junior and senior high school libraries. Highlights include a campaign designed to win community support for new public library service; reaching out to students, teachers, administrators, the school board, the community, and other librarians; newsletters; and the…

In Texas, public library advisory boards are a recent innovation that have developed as a result of the Council-Manager form of government. This handbook is a response to that development as a compilation of information on the most efficient roles and functions of advisory boards. An advisory board is appointed by the governing body of which the…

This practical, hands-on guide is designed to assist school library media specialists in planning, funding, implementing, and promoting special events programs. The text contains program ideas, planning documents, and tips for successful programs. Guidelines are provided on how to incorporate special events programs into a yearly curriculum plan,…