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A Rationale for Broadening the Perspectives of Business French Programs.
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Dugan, J. Sanford – French Review, 1984
Links success of future international trade between U.S. and French-speaking world to a broader knowledge of economic systems and cultures of Quebec, Belgium, Switzerland, North and West Africa. More than just developing language competence, American students in business French need curriculum giving more exposure to diversity of cultures and…
Descriptors: Business, Communication Skills, Cultural Awareness, Developing Nations