Managing the psychological depth of responses to adventure activities calls for the leader to attend to own language and language of group participants. Describes eight levels of psychological depth occurring during group discussion and interaction. Addresses the need to stay at or above the agreed-upon level and avoid moving into psychotherapy.…

This guide discusses the use of focus groups in marketing research for higher education. It describes the differences between qualitative and quantitative research, and examines when it is appropriate to use focus group research, when it is not, and why. The guide describes a step-by-step approach in how to plan, formulate, moderate, and report…