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| Crawford, Robert H. | 1 |
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Crawford, Robert H. – 1974
There is a wide range of communication needs in rural development programs, including the need to develop comprehensive communication strategies for program fulfillment. Such strategies call for communication specialists whose expertise transcends the "information" role and includes the whole process of development. This process must not neglect…
Descriptors: Adoption (Ideas), Audiences, Bureaucracy, Change Strategies
