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Direct linkSusan D. Ballard; Sara Kelly Johns – ALA Editions, 2023
What is your school library's brand? This book will help school librarians improve their practice and strengthen their influence within their learning communities, increasing positive perceptions of school libraries through developing a brand in alignment with the AASL Standards. Branding isn't just for companies and celebrities. Your school…
Descriptors: School Libraries, Marketing, Reputation, Library Development
Download full textJean, Paul M.; And Others – 1984
Strategic planning in higher education is discussed from the perspective of institutional research. Attention is directed to: institutional mission, institutional assessment, institutional leadership, environmental assessment, market analysis, and competitive position. Strategic planning merges incrementalism, which focuses on flexibility,…
Descriptors: Check Lists, College Environment, College Planning, College Role
