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Susan D. Ballard; Sara Kelly Johns – ALA Editions, 2023
What is your school library's brand? This book will help school librarians improve their practice and strengthen their influence within their learning communities, increasing positive perceptions of school libraries through developing a brand in alignment with the AASL Standards. Branding isn't just for companies and celebrities. Your school…
Descriptors: School Libraries, Marketing, Reputation, Library Development
American Assembly, New York, NY. – 1979
A report on the integrity of higher education concludes that public confidence in higher education has eroded in recent years, due to both internal and external problems. The ethical behavior of educators can and should be called into question whenever breaches of conduct occur, such as: plagiarism by both teachers and students; exploitation by…
Descriptors: Academic Freedom, Administrators, College Faculty, College Students
Simpson, Christopher – Association of Governing Boards of Universities and Colleges, 2006
In a university's time of crisis, reporters will often attempt to catch the president and board members in conflicting responses in order to develop a "gotcha" news story. It is important for leaders not to take the bait. In times of crisis, board members and institutional leaders must not only control the message and flow of…
Descriptors: Reputation, News Reporting, Governing Boards, Higher Education

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