Explains the application of marketing concepts to private schools and suggests a basic marketing plan for Catholic elementary and secondary schools, which involves specifying the goals of the marketing effort and securing parent help. (SJL)

This booklet suggests ways in which institutions--Catholic schools in particular--can move beyond public relations and advertising to engage in the broader arena of marketing with its focus on consumer satisfaction. The first of the book's three chapters reviews the concept of marketing, providing definitions of key terms, clarification of…

This book provides information for teachers about drugs and their effects on body and mind, and explains the role of teachers in effective drug education, prevention, and assistance programs. Suggestions on preventing drug abuse are also directed to the Catholic community and parents, along with a challenge to introduce programs on the local,…

This manual presents a model, currently implemented in Oakland, California, for designing and carrying out a program to provide special services to students with special needs within general education classrooms in Catholic elementary schools. It notes that no formalized support system currently exists within Catholic schools for students with…

This guide is designed to help administrators, search committee members, pastors, and school board members select a school development director. Chapter 1 describes why the hiring process is important. Chapter 2 answers questions such as who is responsible for development. Two styles of development management are described. Prerequisites for…

The first of a series, this publication consists of two symposium presentations. The first paper, "Annual Fund: Cornerstone of Development," by Robert L. Stuhr, defines the annual fund concept in the context of institutional development and provides five requisites for a successful annual fund: it must (1) be part of an ongoing…

This guide offers Catholic Church professionals and school leaders background and basic tools for implementing a workable and effective public relations program in a local school setting. The first section, devoted to detailing the necessary preparations for beginning a public relations program, tells about the following: forming a public…

This booklet describes the earliest phases of planning a development program for a Catholic school. To ensure the success of such a program, there is need for the following: an initial common, basic understanding of and commitment to where the school is going on the part of all involved in the leadership of the school; involvement by leaders and…