Applying prospect research techniques to donors on the college or university annual fund rolls can be effective without high cost. Simple segmenting can be done by manipulating existing computer files, as illustrated by the experience of a number of institutions. Using commercial analysis services can also be cost effective. (MSE)

Several ways for a comptuer services director to effectively manage the resources available for such services are discussed. Case histories from Miami-Dade Community College and other South Florida schools are included. (SF)