This book offers the strategies and techniques that administrators, the board of education, and a group of volunteers in one school district utilized in a successful 15-month referendum battle. The book has 16 chapters. Chapter 1 examines trends, voter attitudes, and facing reality. Chapter 2 outlines the basics for starting a referendum, and…

Provides advice to help school districts pass bond referenda. Includes lists of why referenda fail and win and ways to develop a successful bond campaign including a referendum timeline. (MD)

By developing broad community input and support, a Louisiana district (Monroe City Schools) passed a $59 million property tax package. Offers 10 strategies for winning campaigns. (MLF)

Notes four strategies that will almost certainly result in losing a school bond election, then discusses four strategies that increase the probability of passage. (SR)

Intended for local municipal officials and their advisors on public finance issues, this publication describes the legal environment surrounding bonds and examines some of the factors affecting the political feasibility of bond issues. Four categories of state controls of municipal bonds are discussed: limits on the amount of debt municipalities…

After five years of opposition, voters in the Jefferson County, Colorado, School District approved a $325 million bargain. Describes how the district made major management decisions, rebuilt credibility among voters, and ran the campaign. Cites a budget-tracking tool, School Micro-Financial Allocation Study, that helps school districts track how…

Describes organizational and planning strategies used to convince voters in the Park City (Utah) School District to approve two bond referendums. Offers 10 suggestions for conducting a successful school-bond campaign. (LMI)

Many school buildings are in dire need of renovation, expansion, or replacement. Brief case studies from around the country illustrate the importance of finding out why people vote for or against a construction referendum. Lists recommendations for a strategic campaign. (MLF)

A dramatic, carefully planned, and well-timed campaign will convince voters to vote "yes" on school bonds. Outlines a 10-step program that will ensure winning at the polls. (MLF)

The use of modern marketing concepts to assist public school districts in the passage of school levies and bond issues is presented in this guidebook. The modern marketing concept is based on maximizing customer satisfaction and solving the problem of the consumer. Strategies are presented for conducting market analysis; financing, organizing, and…