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| Beckwith, Gwendolyn Long,… | 1 |
| Hanlon, Eileen | 1 |
| Lane, Amy | 1 |
| Romano, Rose Mary | 1 |
| Shumaker, Kitty, Ed. | 1 |
| Stivers, Margaret, Comp. | 1 |
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| Guides - Non-Classroom | 3 |
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| Illinois | 1 |
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Download full textHanlon, Eileen; Lane, Amy; Romano, Rose Mary – 2000
This book is about understanding people's behavior and changing that behavior using a discipline called "social marketing." It is based on the idea that all marketing is an exchange: if you want people to change their behavior, you have to offer them something, be it security, information, an image, or a feeling of belonging. The book…
Descriptors: Advertising, Audience Awareness, Behavioral Objectives, Behavioral Science Research
Shumaker, Kitty, Ed.; And Others – 1977
This manual is designed to inform parents about their role in the Behavior Analysis Follow Through Program. This program was designed to meet the educational needs of low-income students in the kindergarten through third grades and was validated as an effective and exemplary educational program by the U. S. Office of Education. The program…
Descriptors: Advisory Committees, Behavioral Objectives, Behavioral Science Research, Community Services
Beckwith, Gwendolyn Long, Comp.; Stivers, Margaret, Comp. – 1977
This manual is designed to aid training classroom staff members in training new Behavior Analysis Follow Through teachers. Behavior Analysis Follow Through was designed to meet the educational needs of low-income students in the kindergarten through third grades and was validated as an effective and exemplary educational program by the U. S.…
Descriptors: Behavioral Objectives, Behavioral Science Research, Classroom Techniques, Evaluation Methods
