Notes that the availability of statistical software packages has led to a sharp increase in use of complex research designs and complex statistical analyses in communication research. Reports a series of Monte Carlo simulations which demonstrate that this complexity may come at a heavier cost than many communication researchers realize. Warns…

Meta-analysis has become an important supplement to traditional methods of research reviewing, although many problems must be addressed by the reviewer who carries out a meta-analysis. These problems include identifying and obtaining appropriate studies, extracting estimates of effect size from the studies, coding or classifying studies, analyzing…

The evaluation design, which prescribes when and from whom to gather data, is described as significant because it can lend credibility to evaluation results. The objectives of this booklet are to aid the evaluator in: choosing a design; putting it into operation; and analyzing and reporting the data. Examples include both formative and summative…

This monograph covers the theory, application, and interpretation of both descriptive and inferential statistical techniques in institutional research. Each chapter opens with a hypothetical case study, which is used to illustrate the application of one or more statistical procedures to typical research questions. Chapter 2 covers the comparison…