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| Advertising | 1 |
| Child Advocacy | 1 |
| Elementary Secondary Education | 1 |
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| Gifted Child Quarterly | 1 |
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| Alvino, James | 1 |
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Peer reviewedAlvino, James – Gifted Child Quarterly, 1991
Educators of the gifted are urged to use effective media strategies to promote gifted programs, including cultivating contacts with media personnel; targeting newsworthy content; selecting an appealing format for content; enhancing program image through use of the Driver Rider Matrix; writing effective news releases and features; making radio and…
Descriptors: Advertising, Child Advocacy, Elementary Secondary Education, Gifted
