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| Adult Students | 1 |
| Advertising | 1 |
| Commuting Students | 1 |
| Evening Students | 1 |
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| Publicity | 1 |
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| Commuter | 1 |
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Commuter, 1981
Publicity techniques for reaching commuter students are presented in this article. Following a discussion of the special problems associated with reaching commuter students with information, the difference between promotion, advertising, and publicity is explained. Publicity strategies are then provided for: (1) reaching adult students; (2)…
Descriptors: Adult Students, Advertising, Commuting Students, Evening Students
