Discusses a six-step method for writing "customer stories"--a form of promotional writing that highlights the practical benefits of the product a company develops, markets, and supports. (RS)

Offers a profile of today's newsletters and includes suggestions for producing a successful newsletter. Provides a checklist for writing case histories and an outline of major types of newsletters and house organs. (SR)

Presents a case study of a pilot test of usability testing with farm instructions for applying pesticides. Discusses adapting usability testing to the field setting; selecting a topic, usability testing sight, and participants; developing the usability scenario and securing institutional review board approval; conducting usability testing in the…

Reviews ways educational research has most commonly involved the Internet. Discusses issues that complicate educational research conducted in computer-enhanced instructional environments, focusing on privacy, ownership, and permissions. Offers a case study at an online writing center, and provides guidelines for technical communication researchers…

Describes visualization methods used to design projects intended to improve the quality of life in developing countries, but which are also applicable to group problem-solving situations. Details main stages of a case study. Demonstrates that the techniques improve the efficiency and effectiveness of the problem-solving process and the quality of…