A tour of centralized university advising centers revealed that the busiest centers had done an excellent job of marketing themselves to their campus clientele. Factors affecting successful marketing include image, location, service, advertising, and innovative problem-solving. (MSE)

Applies three factors of expectancy theory (estimations of the likelihood of success, likelihood that a behavior will result in certain outcomes, and positive or negative value placed on each outcome) to faculty academic advising. Identifies educational environments and activities conducive to use of the theory to enhance faculty motivation for…