Regardless of budget or institutional reputation, building a good college admissions team requires careful attention to four elements: philosophy, hiring, training, and performance. The result is productive, proficient, and pleasurable. (MSE)

The advantages of involving alumni in graduate program recruitment are outlined, and suggestions are given for the administration of these recruitment programs. (MSE)

A guide to developing a college marketing plan defines key marketing terms, outlines the development of a plan (including institutional analysis, market research, strategy formation and execution, and program evaluation), and provides a list of important principles with which to operate a program. (MSE)

A model is presented for the development of effective, flexible student information systems that are directed by users' needs rather than other forces. The conceptual design, detail design, and policy consideration are discussed. Focus is on the development process rather than the final product. (MSE)

Mathematical formulas are proposed for estimating the market compatibility of academic programs, taking into account employment opportunities in the area and graduate production rate of competing area schools. Implications for program marketing are discussed. (MSE)

Admissions professionals can upgrade their computing capabilities in recruitment by using their nonscientific skills and abilities and working with the university's computing center staff. Practical guidelines are provided. (MSE)

The efforts of five Bowling Green State University (Ohio) graduate students to design, develop, and implement a student retention training program using graduate assistants are described. Special techniques used to train participants and lessons learned in the process are noted. (MSE)

A marketing information system approach for college admissions is outlined that includes objectives, information needs and sources, a data collection format, and information evaluation. Coordination with other institutional information systems is recommended. (MSE)

The planning, piloting, implementation, and evaluation of Brigham Young's telephone-operated, voice-response student registration system is described, and guidelines for developing a similar system are suggested. (MSE)

A five-year plan for admissions in a large state university is presented that considers current and projected enrollment, budget, space, equipment, computer liaison, recruitment, research personnel, publications, orientation, and public relations. (MSE)