It is suggested that coming up with fresh and interesting ideas for college and university publications requires keeping an open mind to events, people, and surroundings, finding good writers, and planning interesting layouts with illustrations. (MSE)

Some qualifications to look for when hiring a college publications director include writing and editing abilities, an eye for tastful graphic design, and managerial skills. Suggestions on where to find qualified applicants and how to evaluate candidates are provided along with some award-winning managers' comments on needed qualifications. (MLW)

Personal qualities of a good news director at a college are identified: good news sense, personal integrity, strong verbal communication skills, initiative, and versatility. Characteristics of creative spirit, news judgment, confidence, a sense of timing, and the ability to make even the mundane come alive are described. (MLW)