Interest in preschool programs appears to be increasing, but the experts continue to disagree over the value of such programs. This review of recent developments accomplishes the following: (1) looks at the popular acceptance of a school-sponsored, universal, voluntary, free, prekindergarten program in South Tama County, Iowa; (2) notes research…

Establishing a marketing and public relations program to improve community perceptions of public schooling involves identifying community expectations, determining whether "inequalities of exchange" are occurring between the school and the community, gaining support of both students and staff, deciding what needs to be communicated to…

A survey of 100 principals known for their successful programs for obtaining community support brought many effective techniques to light. These methods fall into four categories: written and oral communications, community involvement in decision making, use of school volunteers, and encouragement of parent-faculty organizations. (PGD)