Pointing out that what sells a story idea for film or television is not writing the script but preparing the "treatment"--the brief pitch of a story to a producer or agent--this book furnishes dozens of examples of treatments from actual productions. The book makes the distinction between scripts designed for feature films, episodic…

Based on the premise that writing for video is not like writing for text, this guide tells the writer how to create a video script that turns particular ideas into powerful and effective video. Defining a video script as a "blueprint for a video," the guide takes the writer step-by-step through the entire process of creating a video.…

The Philadelphia City Schools engaged in a four-year program to develop and test dual audio television, a way to help children learn more from the massive amounts of time they spend watching commercial television. The format consisted of an instructional radio broadcast which accompanied popular television shows and attempted to clarify and…