Designed as a guide for public library administrators and personnel, the document suggests ways to recruit new library users from the disadvantaged adult population. Libraries interested in recruitment are assumed to already have materials for the disadvantaged that include easy to read adult content materials, audio-visuals, out reach services,…

Suggests ways to use library buildings and space to attract users and to showcase collections and services. Ideas for a marketing strategy using windows, promenades and walkways, the entrance of lobby, and the interior are offered. Increasing use by making libraries a place for fun and entertainment is also recommended. (MES)

Persons with normal hearing, especially in the public services, should make concerted efforts to become adept in forms of total communication so that more avenues to the everyday world are opened to deaf people. Awareness of the deaf world among the hearing and being involved with it are possibly just as important as those services established…

Individuals, organizations, and American Indian tribes are rapidly recognizing the value of libraries. They are recognizing that libraries and the information services which they offer are necessary to meet Indian goals. Specific sensitivity to Indian ways and alternatives is just developing as library and information services develop in Indian…

Continues a description of the Usenet computer network that began in the previous issue. The effective use of Usenet is discussed, including how to screen out unwanted information, the most helpful newsgroups to access, and setting up news reader software. Ideas for library outreach services via Usenet are also suggested. (LRW)

Disadvantaged adults who need the information a library can provide include those who are poor, in the minority, aging, institutionalized, or handicapped. Methods used to recruit these potential patrons may include the media, mailings, exhibits, posters and billboards, personal contact, classes, bookmobiles, speakers, and advisory committees. Some…

A guide to using public relations techniques to promote both everyday services and special events at libraries, this handbook describes and suggests ways to use library displays; in-house printing; the local media, e.g., radio spots and cable television; library programs; marketing and promotion; and fundraising, including the formation of a…

Summarizes reasons for evaluating library literacy programs and the role of evaluation in the planning process. What to measure is discussed, and sample measures for library collections, support services, and direct instruction are listed. Issues to be considered in developing program objectives and evaluation strategies are also addressed. (10…

Guidelines are given for expanding library hours so that disadvantaged adults may use library facilities and services on nights and weekends. There are discussions of cost, staffing, security problems, and publicity. Shifting library, bookmobile, and special programs to different hours; moving some programs outside the library; and special…

Describes three projects that won 1994 John Cotton Dana Public Relations Awards. The projects used less than $150 of the library budget, had no full-time public relations staff, and relied on volunteers. Guidelines for entering the 1995 awards contest and a list of all 12 winners from 1994 are given in sidebar articles. (KRN)

A guide for providing library services to the elderly begins with a rationale and a statement from the Adult Services Division of the American Library Association regarding services to the elderly. Then planning considerations are described, such as library board and staff, surveying needs and programs, and special problems of the elderly.…

After descriptions of some problems encountered by disadvantaged youths and some general services libraries can provide, specific guidelines for library services to young disadvantaged adults are given. These include services both inside and outside the library: the selection of staff to work with the young adults, cooperation between the library…

A guide to planning information and referral (I&R) services as an integral part of public library services is given. The guidelines cover: (1) the importance of support by the library board and staff; (2) the assessment of objectives, clientele, information needs, and sources of information; (3) making decisions as to the type and amount of…

Describes strategies used by reference librarians to provide service to the developmentally disabled, including reference service to volunteer and professional service providers, specialized information networks, information and referral services, and key reference tools. Deinstitutionalization, normalization, the developmental model, and least…

Designed for the staff of the Onondaga County Public Library (OCPL), this manual provides guidance for the provision of a variety of activities and services common to public libraries. Detailed procedures are included for specific activities organized under the broad headings of Collection, Registration, Circulation, Publicity, Interlibrary Loan,…