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Peer reviewedKaase, Kristopher J.; Harshbarger, D. Bruce – NASPA Journal, 1993
Describes focus group application in student affairs assessment and offers suggestions on conducting groups and using results. Concludes that focus groups can overcome limitations of quantitative designs, such as limited scope of response or profiles of "average" persons who do not really exist; be used to help design or supplement quantitative…
Descriptors: Data Collection, Evaluation Methods, Focus Groups, Higher Education
