An algorithm or decision chart is presented which provides basic decision steps to help management decide what data should be collected to derive valid and correct objectives, and to determine what levels of objectives will be selected relative to products, outputs, or outcomes of an organization. (MBR)

Begins by discussing what interactive multimedia (IMM) is, why it is used, and how it should be evaluated. A pragmatic approach to evaluation is advocated, and a framework for formative evaluation is proposed, which focuses on formative experimentation. The educational goals of IMM technology and methods of formative experimentation are detailed.…