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Direct linkLarson, Eric C.; Vieregger, Carl – Journal of Information Systems Education, 2019
This teaching case highlights the complex and unique strategic issues facing social media platform companies, using Facebook as the primary, motivating example. The case centers on the breach of trust that occurred when Cambridge Analytica acquired user data from 87 million Facebook accounts and then attempted to sway the 2016 U.S. Presidential…
Descriptors: Social Media, Strategic Planning, Trust (Psychology), Users (Information)
