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Peer reviewedLarson, Mark A. – Public Relations Review, 1989
Discusses how to use the Sender-Receiver Communications model to illustrate for students the process of "targeting your audience." Includes an assignment in which students are asked to apply knowledge gained from the model. (MS)
Descriptors: Advertising, Audience Analysis, Communication Skills, Credibility
Meiswinkel, Lauren B. – 1984
Students in an ethics class may have their beliefs, attitudes, and values clarified if they have an opportunity to experience leadership through a particular process called the Dewey/Meiswinkel schema. The link between trusting behavior and ethics teaching that must be shown is the relationship between one's understanding of trust as a concept and…
Descriptors: Classroom Environment, Conflict Resolution, Credibility, Discussion (Teaching Technique)
