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Direct linkKopacz, Maria A. – Communication Teacher, 2022
Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…
Descriptors: Audience Awareness, Data Analysis, Data Collection, Skill Development
Nageotte, Nichole; Buck, Gayle; Kirk, Holly – Science Teacher, 2018
Imagine saving just one of the 23,000 species threatened with extinction. Students studying endangered species in a general life science course faced the decision of which species to save as a summative assignment in a unit on scientific explanation and argumentation. They used the claim, evidence, and reasoning (CER) framework in which students…
Descriptors: Wildlife, Conservation (Environment), Death, Biological Sciences
