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Tedesco, Paul H., Ed.; And Others – 1977
These teacher developed case studies taken from the business world are presented to help secondary students develop an understanding of economics and of the decision-making process. The studies describe real business situations. All historical and current facts are provided for each of the seven case studies. In the first case, students debate…
Descriptors: Advertising, Business Education, Case Studies, Decision Making
Brufke, Edward F. – 1980
This teacher developed case study which surveys the meteoric rise of the McDonald's Corporation and that of its chief promoter, Ray Kroc, is intended to help secondary students develop an understanding of economics and of the decision-making process. A teacher's guide containing questions for discussion and suggestions for class activities is…
Descriptors: Advertising, Business Education, Case Studies, Decision Making
Moss, Barbara, Ed.; Lapp, Diane, Ed. – Guilford Publications, 2009
Upper-elementary students encounter a sometimes dizzying array of traditional and nontraditional texts both in and outside of the classroom. This practical handbook helps teachers in grades 4-6 harness the instructional potential of fiction, poetry, and plays; informational texts; graphic novels; digital storytelling; Web-based and multimodal…
Descriptors: Reading Comprehension, Protocol Analysis, High Stakes Tests, Cartoons
Acton, Karen; Griffith, Judy – 1980
Designed for a minimum amount of teacher supervision, this guide consists of introductory practice and evaluative activities for teaching secondary school students about critical judgment. A sample grade ladder and calendar help students self-schedule and keep track of their grade and points. The activity unit is preceded by a teacher rationale,…
Descriptors: Advertising, Controversial Issues (Course Content), Critical Thinking, Decision Making
Peer reviewed Peer reviewed
Fernekes, William R. – Social Science Record, 1988
Provides a model reflective inquiry strategy to educate students about the controversy surrounding the proposed ban on tobacco advertising. Presents a 15-day lesson sequence which explores implications for clashes between individual rights and state power, and includes a list of resources for classroom use. (LS)
Descriptors: Advertising, Civics, Civil Liberties, Elementary Secondary Education
Moss, Barbara, Ed.; Lapp, Diane, Ed. – Guilford Publications, 2009
Even the youngest readers and writers in today's classrooms can benefit enormously from engagement with a wide range of traditional and nontraditional texts. This teacher-friendly handbook is packed with creative strategies for introducing K-3 students to fiction, poetry, and plays; informational texts; graphic novels; digital storytelling;…
Descriptors: Protocol Analysis, High Stakes Tests, Visual Aids, Biographies
Peer reviewed Peer reviewed
Atwood, Virginia A. – Social Education, 1985
The goal of this mini-unit is to teach elementary students economic concepts related to consumerism and to develop problem-solving skills. Students test a product such as sugarless bubble gum and study how it is advertised. The students then make their own advertisement for the product. (RM)
Descriptors: Advertising, Consumer Education, Consumer Protection, Data
Agro, Sally – 1976
This Unified Sciences and Mathematics for Elementary Schools (USMES) unit challenges students to find the best way to advertise a product or idea they want to promote. The challenge is general enough to apply to many problem-solving situations in mathematics, science, social science, and language arts at any elementary school level (grades 1-8).…
Descriptors: Advertising, Elementary Education, Elementary School Mathematics, Elementary School Science
Platte Technical Community Coll., Columbus, NE. – 1980
These Project TEAMS (Techniques and Education for Achieving Management Skills) instructional materials consist of five units for use in training business and industrial supervisors. Unit 1 is designed to help managers in business or industry increase management skills in regard to leadership techniques, problem solving and decision making, and…
Descriptors: Advertising, Behavioral Objectives, Budgeting, Business
Platte Technical Community Coll., Columbus, NE. – 1980
These Project TEAMS (Techniques and Education for Achieving Managerial Skills) instructional materials consist of five units for use in training independent business owner/managers. The first unit contains materials which deal with management skills relating to personal characteristics of successful business people, knowledge of self and chosen…
Descriptors: Accounting, Administrator Characteristics, Administrator Role, Administrators