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Mathews, Brian – ALA Editions, 2009
In "Marketing Today's Academic Library", the author uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely. Most library marketing intended…
Descriptors: Academic Libraries, Library Services, Marketing, Attitude Change

Laverty, Corinne Y. C. – Internet Reference Services Quarterly, 1996
Outlines the design, objectives, and evaluation of an introductory Internet workshop offered with library instruction classes in an electronic classroom at Queens University (Kingston, Ontario, Canada). Presents teaching tips and frequently-asked questions. The Internet primer handouts are appended. (AEF)
Descriptors: Academic Libraries, Educational Objectives, Electronic Classrooms, Foreign Countries
Greenberg, Karen; Mark, Paula – 1986
Because students often produce writing that incorporates few or no outside sources of information, or is incorrectly documented, library skill instruction should be a part of the basic curriculum in college. Students need this instruction most at the beginning of their higher educational career, for these skills will be necessary throughout and…
Descriptors: Academic Libraries, Basic Skills, Core Curriculum, Documentation
Shonrock, Diana D. – 1983
This report describes the planning, implementation, and evaluation of a coordinated staff development program to offer certified, non-degree credit to non-professional librarians from small public libraries. The program plan includes a course consisting of five 3-hour sessions covering the reference interview; interlibrary loan, government…
Descriptors: Academic Libraries, Childrens Literature, Continuing Education, Course Descriptions
Johnson, Kay; Magusin, Elaine – Jossey-Bass, An Imprint of Wiley, 2005
This book, which is a volume in The Jossey-Bass Online Teaching and Learning series, addresses the key issue of library services for faculty and their students in the online learning environment. Written by librarians at Athabasca University, a leading institution in distance education, this book shows how faculty can effectively use digital…
Descriptors: Cultural Awareness, Online Courses, Librarians, Library Services