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| Data Collection | 1 |
| Focus Groups | 1 |
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| Quible, Zane K. | 1 |
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Peer reviewedQuible, Zane K. – Business Communication Quarterly, 1998
Argues that focus groups provide users with valuable qualitative data not readily obtained with any other data-collection technique. Describes the focus-group process, including participant selection, moderator role, phases of the process, and advantages and disadvantages. Suggests ways that business communication instructors can incorporate the…
Descriptors: Business Communication, Data Collection, Focus Groups, Higher Education
