The authors provide novice teachers with a step-by-step introduction to linguistic analysis, a tool to identify gaps between English learners' proficiency levels and the language demands of their coursework in the content areas.

Courses: Persuasion, Marketing, Advanced Public Speaking, Argumentation. Objectives: The aims of this assignment are to introduce students to the concept of data mining as a tool for audience analysis and to improve students' ability to adapt a message to a specific audience.

Courses: Research methods for undergraduates or graduates. Objectives: The aims of this activity are: (1) to clarify the basics of experimental design; (2) to illustrate the concept of levels of measurement; (3) to demonstrate in-person/hands-on data collection procedures; (4) to understand and practice the steps in null hypothesis testing; and…

Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

Workforce planning is prevalent and recognized as a good strategic practice in many organizations. However, business students may have little experience with workforce planning or workforce analytics. The purpose of this article is to present a workforce planning exercise for use in a face-to-face or online classroom setting. In this exercise,…

Courses: Organizational Communication; any advanced communication course that can benefit from using a case study approach. Objectives: This semester-long case study assignment asks students to write a case study around an organizational communication issue based on their empirical data collection of a real organization. Students are expected to…

As the number of jobs in the science, technology, engineering, mathematics (STEM) workforce grows exponentially, there has never been a more important time to provide students with real-world learning opportunities that have 21st century implications. Measuring things that matter is a fundamental skill that formulates the backbone of many concepts…

This article is a presentation of a three-day sequence of lessons that engaged fifth-grade students in an exploration following the activities of scientists. From asking questions and analyzing data, to engaging in scientific modeling, to defending their theories to the scientific (classroom) community, these fifth graders were mirroring how…

Fisheries scientists make sure that fish populations ("fisheries") are managed properly, neither over- or under-utilized, to maintain long-term economic and ecological stability. Scientists collect data and conduct surveys to determine fish populations, and then make recommendations about how many fish may be caught by commercial and…

This teaching case highlights the complex and unique strategic issues facing social media platform companies, using Facebook as the primary, motivating example. The case centers on the breach of trust that occurred when Cambridge Analytica acquired user data from 87 million Facebook accounts and then attempted to sway the 2016 U.S. Presidential…

The fruit fly ("Drosophila melanogaster") is an ideal subject for studying inheritance patterns, Mendel's laws, meiosis, Punnett squares, and other aspects of genetics. Much of what we know about genetics dates to evolutionary biologist Thomas Hunt Morgan's work with mutated fruit flies in the early 1900s. Many genetic laboratories…

It is no easy feat to engage young people with abstract material as well as push them to greater depths of understanding. Add in the extra pressures of curriculum expectations and standards and the problem is exacerbated. Projects designed around standards and having multiple entry points clearly offer students the best opportunity to engage with…

Observing and documenting elements of weather teach children about using tools and their senses to learn about the environment. This column discusses resources and science topics related to students in grades preK to 2. This month's issue describes an activity where students indirectly document local weather by counting outdoor clothing types worn…

This exercise helps instructors teach students how to perform a simple event study. The study tests to see if stocks earn abnormal returns when added to the S&P 500. Students select a random sample of stocks that were added to the index between January 2000 and July 2015. The accompanying spreadsheet calculates cumulative abnormal returns and…

Extended school year (ESY) is a summer program available for students with disabilities who meet specific qualifying criteria. Teachers are often hesitant to accept the position of the ESY teacher due to the ambiguities and demands of the position. The purpose of this article is to briefly share the impetus and focus of ESY and give special…