SACM: From the Trainee's Perspective.

Gunn, Bruce; Mitchell, Ivor S.

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Peer reviewed

ERIC Number: EJ266935

Record Type: CIJE

Publication Date: 1982

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Abstractor: N/A

ISBN: N/A

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SACM: From the Trainee's Perspective.

Gunn, Bruce; Mitchell, Ivor S.

Journal of Business Communication, v19 n3 p67-79 Sum 1982

The Self-Actualizing Case Method (SACM) fosters high trainee involvement by making the group responsible for all aspects of the case study, including its presentation, analysis, and peer evaluation. The authors discuss this teaching method and include a survey analysis of trainees' attitudes to SACM. (PD)

Descriptors: Business Education, Case Studies, Educational Research, Higher Education, Marketing, Participative Decision Making, Problem Solving, Self Actualization, Surveys, Teaching Methods, Training Methods

Publication Type: Journal Articles; Guides - Classroom - Learner; Guides - Classroom - Teacher; Reports - Research

Education Level: N/A

Audience: Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A