This manual is designed to accompany a University of Texas graduate course on public libraries that covers the historical development, legal basis, administration, financial basis, services to users, system organization, physical facilities, marketing, popular culture, issues, trends, and problems of public libraries. The manual contains the…

This fourth installment in five-lesson tutorial on library evaluation focuses on evaluation of library programs (short-lived activities designed to meet specific needs). Highlights include seven steps in planning cycle and sample programs (reducing library noise, long-term effects of library-use instruction). Five required and suggested readings…

Developed with the support of the German Foundation for International Development (DSE) and the University of Botswana (Africa), this five-week "long vacation" training program includes four modules designed to provide refresher and in-service training for those library assistants who have work experience but have not been able to attend…

This publication outlines and presents a series of 27 learning modules for a course in medical librarianship intended to be conducted in an individualized instructional framework featuring lectures, small group discussions, talks by guest speakers from the medical profession, on-site observation of hospital libraries, on-line demonstrations of…

Arguing that marketing is a management philosophy that has profoundly transformed the business world and could potentially modify the appearance and delivery of information services, this report describes in broad terms the ways in which the marketing approach may be included as a component in the education of information professionals. The major…