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Guidelines for the Teaching of Marketing in the Training of Librarians, Documentalists, and Archivists.
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Savard, Rejean – 1988
Arguing that marketing is a management philosophy that has profoundly transformed the business world and could potentially modify the appearance and delivery of information services, this report describes in broad terms the ways in which the marketing approach may be included as a component in the education of information professionals. The major…
Descriptors: Foreign Countries, Higher Education, Information Scientists, Library Administration