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Gunn, Bruce; Mitchell, Ivor S. – Journal of Business Communication, 1982
The Self-Actualizing Case Method (SACM) fosters high trainee involvement by making the group responsible for all aspects of the case study, including its presentation, analysis, and peer evaluation. The authors discuss this teaching method and include a survey analysis of trainees' attitudes to SACM. (PD)
Descriptors: Business Education, Case Studies, Educational Research, Higher Education